How can a consultant demonstrate knowledge of their products/services?

Demonstrating knowledge of products or services is critical for a consultant to establish credibility and trust with clients. Providing informed answers and relevant examples showcases a deep understanding of the offerings. It allows the consultant to convey not only the features of the products or services but also their benefits and applications in real-world scenarios.

When a consultant can relate specific experiences or case studies, they help clients visualize how the products or services can address their unique needs and challenges. This type of knowledgeable interaction enhances the consultant's ability to engage with clients meaningfully, leading to more productive discussions and informed decision-making.

In contrast to the other options, vague information fails to provide clarity and can create uncertainty in the client's mind, while making promises without backing them up can lead to distrust. Relying solely on marketing materials may indicate a lack of personal understanding and can create a disconnect between the consultant and the client's specific needs. Hence, providing informed answers and examples is the most effective way for a consultant to demonstrate their expertise.