Identify a common mistake made during client meetings.

Dominating the conversation without listening is a common mistake in client meetings because it undermines the fundamental goal of effective communication: building rapport and understanding the client's needs. When one party monopolizes the discussion, it can create a barrier to understanding the client’s perspectives, concerns, and requirements. This may lead to misalignment and ineffectiveness in addressing the client's issues or providing tailored solutions. Successful communication in a consultative selling context involves active listening, asking open-ended questions, and encouraging a two-way dialogue. By allowing the client to share their thoughts freely, the salesperson can gather critical information that informs better solutions and strengthens the client relationship.