What can be a motivation factor for a person to become interested in a product?

The motivation factor that can drive a person to become interested in a product is when their current needs are strongly felt. When individuals experience a specific need or problem in their lives, they are more likely to seek out solutions, which can lead them to discover new products that address those needs. This awareness creates urgency and a desire for a resolution, making them more receptive to considering options that can fulfill those requirements.

In contrast, disliking change, preferring existing alternatives, or being indifferent to new information can result in resistance to seeking new products. If someone is resistant to change, they're less likely to explore new solutions. A preference for existing options can stem from satisfaction or comfort with what they already know, further diminishing their interest in exploring new products. Indifference toward new information suggests a lack of engagement or concern, which typically results in little to no motivation to seek out or consider new products. Thus, the feeling of a strong current need serves as a critical driver for interest and potential purchasing behavior.