What defines a 'priority need'?

A 'priority need' is defined as needs that are powerful enough to drive action. This concept emphasizes that certain needs hold significant weight in influencing decisions and prompting responses. In the context of Marine Corps Communication & Consultative Selling Skills, understanding priority needs is crucial for effective communication and selling strategies, as these needs are often the underlying factors that motivate individuals to take action or engage in a particular course of behavior.

Priority needs are characterized by their urgency and importance to the individual or group concerned. When these needs are addressed, they can lead to meaningful outcomes and decisions. This contrasts with other types of needs that may be more superficial or less impactful, such as those that can be comfortable to discuss, can be overlooked, or are simply preferences rather than compelling needs. Recognizing and focusing on priority needs helps in tailoring communications and solutions that resonate and align with what is truly important to the audience.