What do the intangible benefit tags aim to foster in prospects?

Intangible benefit tags are designed to highlight the emotional and personal growth aspects that a product or service can provide to prospects. By focusing on these intangible benefits, the communication emphasizes how a product or service can positively impact a person's life beyond functional aspects, such as improving their well-being, confidence, or sense of fulfillment. This approach resonates deeply with prospects, as it connects on a personal level, showcasing that the offering is more than just a transactional exchange but an integral part of their journey towards self-improvement and satisfaction.

In the context of consultative selling, highlighting emotional and personal growth can effectively influence a prospect’s buying decision. It creates a persuasive narrative that aligns the product or service with the prospect's core values or aspirations, making it more appealing compared to merely addressing financial, technical, or physical factors alone.