What is a common mistake when trying to enable a commitment?

The choice regarding "dump trucking" irrelevant features and benefits identifies a common mistake in the commitment-enabling process. This term refers to the overwhelming of the client with an array of features and benefits that do not directly relate to their specific needs or concerns. Instead of fostering a meaningful connection and demonstrating value, this approach can confuse or alienate the client, as they may feel saturated with information that lacks relevance to their situation.

When a salesperson engages in this practice, the intended goal of establishing a commitment may backfire. Clients are more likely to disengage or feel unsatisfied, as the focus should be on what truly matters to them rather than a broad list of features that do not align with their objectives. Instead, effective commitment-building requires tailored communication that addresses the unique needs and priorities of the client, ensuring that any presentation of features and benefits is highly relevant and constructive in advancing the sales conversation.