What is a key tactic to utilize when responding to objections?

Respecting the objection presented by the customer is a key tactic when responding to objections because it demonstrates that you value their perspective and concerns. This approach helps to build trust and rapport, which are essential in consultative selling. By acknowledging their objections, you can engage in a constructive dialogue where you explore the customer's needs and provide relevant information that addresses their concerns.

Respecting objections also leads to a more effective resolution. When customers feel heard and understood, they are more likely to be open to further discussion and solutions that you may offer. This tactic fosters a collaborative atmosphere, encouraging the customer to share more about their situation and helping you tailor your responses to meet their specific requirements.

By contrast, asserting opinions strongly or using aggressive sales techniques can alienate the customer, making them less likely to engage further. Likewise, ignoring customer feedback not only misses the opportunity to address their needs but can also damage the relationship and trust that are crucial in the sales process.