What should be avoided when communicating with clients?

Avoiding jargon or overly technical language is crucial when communicating with clients because it helps ensure that the message is clear and easily understood. Complex terminology can create barriers and lead to misunderstandings, particularly if clients do not have the same background knowledge. Effective communication is about ensuring that the recipient comprehends the information being shared, allowing for more productive interactions and better decision-making.

Using straightforward, accessible language fosters openness and builds trust with clients. It encourages dialogue and allows the client to feel comfortable asking questions or seeking clarification. By steering clear of jargon, the communicator demonstrates empathy and an understanding of the client's perspective, which is vital in consultative selling practices.